Updated Edition in Development
The Thought Leadership Playbook is being updated as part of the Intentional Practice Design™ platform. The new edition will help professionals intentionally design how they become findable, clear, useful, trusted, remembered, referred, and chosen.
The current edition remains available below.
The Thought Leadership Playbook
How to Get Known, Build Trust, and Grow a Profitable Practice
A quiet, durable approach to becoming the recognized voice in your niche, without performing on social media or chasing trends.
What this Playbook is.
Authority is not built by being loud. It is built by being clear, consistent, and useful over time.
The Thought Leadership Playbook gives you a deliberate system for showing up in your field so the right clients arrive already convinced.
The question this Playbook helps you answer.
Question
How will the right clients come to know you?
Default
Keep what was inherited. Hope it still fits.
React
Adjust under pressure. Repeat each year.
Design
Decide on purpose. Build what fits the life.
Core concepts.
Choose your ground
Find the narrow territory where your voice matters most.
Publish on rails
A sustainable rhythm of writing, speaking, and teaching that compounds.
Convert reputation to revenue
Turn audience into pipeline without becoming a salesperson.
Table of contents.
- 01What thought leadership actually is
- 02Choosing your professional niche
- 03Building a body of work
- 04Speaking, writing, and teaching as a system
- 05Distribution without performance
- 06Measuring authority over time
What you get with the book.
- Niche-definition worksheet
- Editorial calendar template
- AI Workshop: turning expertise into publishable assets
Where to Buy
The Thought Leadership Playbook is available now.
Available through the American Bar Association bookstore and major online booksellers. For direct or bulk orders, or if you have trouble locating a copy, contact admin@susaneguthrie.com.
Continue exploring the Practice Playbook Series.
Book 01
The Flat Fee Playbook
A Step-by-Step Guide for Professionals to Break Free from Billable Hour Burnout
OpenBook 03
The Business Plan Playbook
How to Build a Business Plan that Works for Lawyers, Mediators, and Dispute Resolution Entrepreneurs
OpenBook 04
The Client Experience Playbook
Designing the Journey from First Contact to Lifelong Advocate
OpenTake this Playbook from reading to practice.
The Practice Accelerator is where readers turn the frameworks inside the Playbooks into monthly implementation with live guidance, practical resources, accountability, and community. Enrollment is always open.
$99/month. Cancel anytime. Join at any time and begin immediately.