The Series

The Playbooks.One coherent system.

Three Practice Playbooks are available now. The Business Plan Playbook, Second Edition launches September 29. Updated Intentional Practice Design editions of the Flat Fee and Thought Leadership Playbooks are in development, and The Client Experience Playbook is the next new title in the series.

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Not sure which Playbookfits your practice?

Take the free Practice Design Assessment. In five minutes, you will know whether to start with business planning, pricing, visibility, or implementation support.

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Chapter 02 · Launching September 29

The Second Edition.

A workshop in a book rebuilt around Intentional Practice Design.

Cover of The Business Plan Playbook, Second Edition by Susan E. Guthrie

Already own the First Edition?

Get your free Conversion Kit.

You do not have to discard the work you have already done. Susan will send you the Business Plan to Living Practice Plan Conversion Kit free. The kit is designed to help you carry your existing business-plan work into the new Intentional Practice Design framework.

For purchasers of the First Edition of The Business Plan Playbook.

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The Practice Playbook Series

The Business Plan Playbook, Second Edition

A Step-by-Step Guide to Intentional Practice Design for Lawyers and Dispute Resolution Professionals.

Launching September 29, 2026

A workshop in a book for building your practice by design, not by default.

The Business Plan Playbook, reimagined for Intentional Practice Design. More than an update to the original book, this is a workshop in a book for examining the practice you inherited, identifying what has developed reactively, and deliberately designing what comes next.

The Second Edition guides readers in creating a Living Practice Plan, a practical decision-making and implementation system connecting purpose, clients, services, pricing, delivery, client experience, positioning, financial stability, and responsible AI use.

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Get launch updates, early excerpts, and notification when The Business Plan Playbook, Second Edition is available.

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Have the First Edition? Start Here.

If you purchased or worked through the first edition, the new Second Edition expands the original business planning framework into a Living Practice Plan and the broader Intentional Practice Design methodology.

Download the free Business Plan to Living Practice Plan Conversion Kit to bridge your original plan into the updated framework.

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Chapter 03 · Updated IPD Editions

In development.

These titles remain available in their current editions while the updated IPD editions are being written.

Updated IPD Edition Coming Soon

The Flat Fee Playbook

An updated Intentional Practice Design edition is in development, with expanded implementation guidance, AI Workshops, and Practice Toolkit resources.

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Updated IPD Edition Coming Soon

The Thought Leadership Playbook

An updated Intentional Practice Design edition is in development, connecting visibility, trust, positioning, and thought leadership to the practice you intentionally want to build.

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Chapter 04 · A New Playbook

Also coming to the series.

A new title in the expanding Practice Playbook Series.

The Client Experience
Playbook

Practice Playbook Series

Susan E. Guthrie

Book 04

The Client Experience Playbook

New Playbook Forthcoming

Designing the Journey from First Contact to Lifelong Advocate

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Still deciding?Start with the assessment.

The Playbooks work as a system, but most professionals have one place where intentional design will make the biggest difference right now. The assessment shows you where.

Free. No email required to see your results.

Ready to Implement?

Books teach the framework. The Accelerator helps you use it.

Reading is a beginning. The Practice Accelerator turns the ideas inside The Practice Playbook Series into monthly implementation with live guidance, practical resources, accountability, and community. Enrollment is always open.

$99/month. Cancel anytime. Join at any time and begin immediately.