The Practice Playbook™ Series
The Business Plan Playbook, Second Edition
A Step-by-Step Guide to Intentional Practice Design™ for Lawyers and Dispute Resolution Professionals.
Now Available on Amazon
Get it on AmazonA workshop in a book for building your practice by design, not by default.
The Business Plan Playbook, reimagined for Intentional Practice Design™. More than an update to the original book, this is a workshop in a book for examining the practice you inherited, identifying what has developed reactively, and deliberately designing what comes next.
The Second Edition guides readers in creating a Living Practice Plan™, a practical decision-making and implementation system connecting purpose, clients, services, pricing, delivery, client experience, positioning, financial stability, and responsible AI use.
Join the Second Edition List
Be the first to know.
Get launch updates, early excerpts, and notification when The Business Plan Playbook, Second Edition is available.
First Edition Reader?
The Second Edition does not ask you to discard the work you already did. It helps you bring that work forward. The free Business Plan to Living Practice Plan™ Conversion Kit will help you translate your original business plan into a Living Practice Plan™ and identify your first redesign priority.
Get the Conversion KitThe fully redesigned Business Plan Playbook, rebuilt around the Intentional Practice Design method and expanded for today's lawyers, mediators, and dispute resolution professionals.
What this Playbook is.
The second edition is a complete workshop in a book, a step-by-step redesign of the original with new frameworks, updated tools, and a wider lens on modern practice.
Now available on Amazon, with special launch pricing.
The question this Playbook helps you answer.
Question
How will you decide what your practice becomes next?
Default
Keep what was inherited. Hope it still fits.
React
Adjust under pressure. Repeat each year.
Design
Decide on purpose. Build what fits the life.
Core concepts.
Intentional Practice Design
The full method, applied section by section to your plan.
A workshop, not a template
Guided exercises that produce a plan you will actually use.
Built for modern practice
Updated for hybrid work, AI, and today's client expectations.
Continue exploring the Practice Playbook Series.
Book 01
The Flat Fee Playbook
A Step-by-Step Guide for Professionals to Break Free from Billable Hour Burnout
OpenBook 02
The Thought Leadership Playbook
How to Get Known, Build Trust, and Grow a Profitable Practice
OpenBook 03
The Business Plan Playbook
How to Build a Business Plan that Works for Lawyers, Mediators, and Dispute Resolution Entrepreneurs
OpenPut the Second Edition to work.
Members of The Practice Accelerator can start implementing the Intentional Practice Design framework now and will receive a copy of the Second Edition as part of their membership.
Join at any time and begin immediately. Enrollment and membership details are on susaneguthrie.com.